MATCHED
ON BUMBLE.
MARRIED
IN VEGAS.

In 2024, Bumble celebrated a decade of empowering daters to take control of their love stories. To deepen brand loyalty and celebrate our couples' journeys, we embarked on a unique brief: sponsoring weddings for Bumble matches ready to take their next big step.

At Bumble, we've never been afraid to break the mold. Our pitch? Let’s honour couples who march to their own beat by offering them the chance to elope and say 'I do' in Vegas with a Bumble takeover at the iconic Little White Wedding Chapel?

To spread the word about turning the chapel yellow, I led a content shoot that transformed Melbourne into a Vegas lookalike. Collaborating with Charlie Hawks on stills and Nick Murphy on motion, we captured stunning visuals at the Altar Electric. These assets were showcased across social platforms, digital ads and featured in press outlets, including People Magazine and The Independent.

See the chapel going yellow here