IT STARTED
WITH BUMBLE

This project was driven by Bumble's mission to inspire and celebrate authentic stories of connection in dating. Partnering with Melbourne-based photographer Charlie Hawks and videographer Nick Murphy, we embarked on a three-day shoot across Melbourne with eight real couples. I took charge of leading the creative development, overseeing production, casting, locations, art direction, and concept. The aim was to refresh Bumble's brand tone through photography and creative that resonates with our audience's appreciation for imperfect yet genuine dating moments. The resulting visuals, spanning both digital and marketing assets, were highly praised, becoming integral to our growth collateral and successfully capturing the essence of modern dating narratives.