TURNING THE
LITTLE WHITE
CHAPEL YELLOW.
In May 2024, Bumble marked its 10th anniversary by taking over the iconic Little White Wedding Chapel in Las Vegas for 24 hours. We flew lucky Bumble couples to Vegas for an unforgettable experience where they could say 'I do.' What happened in Vegas didn’t stay there.
I collaborated closely with the copy lead to oversee the experiential design of the chapel, led a talented team that captured the entire weekend, including renowned photographers OK McCausland and Peter Fisher, two videographers, and various content creators. Together, we crafted the magic of the weekend and created special post-wedding recap assets for Bumble's social channels.
With thousands of entries, we then selected 50 adventurous couples for a whirlwind Vegas weekend, transforming the Little White Chapel into a sunny Bumble-yellow affair.
We created additional content to tease the release of the hero video
The campaign garnered tremendous success, making headlines in The New York Times, People, and The Independent cementing Bumbles care and support for our users.
