BUMBLE X
UBER EATS

Bumble partnered with Uber Eats to encourage its users to enjoy a meal “together” on a virtual date during covid lockdowns. We ran a stills shoot to help show that users can find ways to continue to connect during social distancing, with virtual dinner dates before they meet their matches IRL when social distancing ended.

Role: Art Direction

ENJOY THE JOURNEY
BUMBLE X UBER

For the Bumble and Uber partnership, I lead a campaign concept that encouraged our community to "Enjoy the Journey" of their dating stories. The art direction united the two brands through the visual device of car rearview mirrors, offering a glimpse into the stories of various couples. This unique approach emphasized the experiences along the way rather than the destination. The campaign soft-launched in Canada during Q1 2024, with plans for a global rollout.

Role: Creative & Art Direction