WHEN SUMMER GETS MESSY OWN IT ON BUMBLE
Summer brings the weight of expectations, but it’s often met with the humbling reality of what dating is really like in the summer months.
We created a campaign that celebrates the weird and wonderful moments of summer dating showing that, while it might not always be perfect, owning it can lead to something more memorable and fun.
We’re here for the real expectations with a playful tongue firmly in cheek response to all the obstacles daters face in the summer.
Role: Creative & Art Direction.
A complimentary OOH campaign also lined the streets of Melbourne, Sydney, and Brisbane, tapping into cultural insights for tailored content. Vibrant photography and punchy headlines made a striking impact.
We collaborated with the talented Melbourne-based photographer, Charlie Hawks, to curate captivating stills that perfectly capture that summer feeling.
As part of the campaign, we wanted to capture the essence of Australian summer and street art culture through murals in key locations. We teamed up with talented illustrator and street artist Ellen Porteus to bring her lively take on the carefree vibe of summer dating. You can spot these murals at Rose Street in Brunswick, Bondi Beach, and Chapel St in Prahran.
We captured UGC during the creative process, combining it with stills and B-roll footage to craft content tailored for social channels.
Finally, we worked with influencers and creators to share their spin on dating in summer