WE’VE CHANGED SO
YOU DON’T HAVE TO.
We know women are tired of dating and either giving up entirely or putting up with things they wouldn’t otherwise. we changed, so they don’t have to.
As part of the Bumble’s relaunch I led a 3 day photoshoot in NYC to refresh Bumble’s photography. I collaborated with Brooklyn based photographer Ok McCausland to create the shoot concept, casting, location scouting and art direction.
Role: Art Direction
The images were part of a huge global OOH campaign, appearing in 9 countries and over 25 cities. They brightened up the London Tube, stood out in the hustle of Mumbai, looked chic in NYC, and even made their way down under to Melbourne.
The photography was also used to refresh our digital presence, appearing in ASO, Meta ads, Spotify, Pinterest, and the New York Times, among others.
