CELEBRATING THE FIRST MOVERS ALL OVER THE WORLD
Every time a woman makes the first move in love and dating, it empowers other women to do the same. On Valentines Day Bumble celebrated the first movers all over the world with a 24hr global party called the “Domino Effect”
I designed the visual identity for a global Valentine's Day event spanning 24 hours across Toronto, Sydney, Mumbai, London, Berlin, Amsterdam, and LA. My responsibilities included crafting the design direction for event advertising, social media, collateral, merchandise, and more.
Role: Art Direction & Graphic Design.
LES FEMMES ET L’ART
GALERIE BUMBLE
Bumble curated an extraordinary art gallery Les Femmes Et L’Art in Paris, showcasing pieces from local talent Camille Walala, Delphine Diallo, and Zahra Holm addressing the gender gap in art. Honouring remarkable French women artists, the space fosters meaningful connections among visitors. My role included overseeing event design, art curation, invitations, and social activations, ensuring a seamless blend of culture and community.
Role: Creative Direction.
BUMBLE
KINGS DAY
In line with Bumble's commitment to female empowerment and equality, we tackled a pressing issue: the scarcity of public restrooms for women on Kings Day. Introducing 'Bumble Hives' in Amsterdam, we provided a safe and clean space during Kings Day, one of the Netherlands' busiest holidays, for thousands of women and those who identify as such. The project included overseeing the design of all assets.
Role: Creative Direction.
