LA TROBE
UNIVERSITY
SAME SAME
On Campus or on the couch, it’s all still uni. A split-screen OOH suite for La Trobe where one half stays on campus and the other plays with how students really study: On-Free Wifi, On-Hotspot, On-Line (at the clothesline). I developed the concept, art directed, cast the talent and brought in photographer Paul Hermes.
Role: Senior Creative
