BUMBLE
SUCCESS
STORIES
’It Started With’ campaign created as an opportunity to shine a light on our users the lesser told dating stories. Working proactively, I worked with a team to create a strat, concept and Art Direction for a new platform of Bumble Success stories that focused less on the forever after and more of the “I can’t believe I just snort laughed my coffee on the first date” smaller more memorable moments that bond our daters.
This work was created using a mixed media approach allowing the work to scale from full 360 campaigns to social first assets. The work has since been adapted globally across multiple regions.
Role: Art Direction & Creative Direction.
The rejuvenated consumer platform inspired Bumble Success Stories to reach out and share their experiences, allowing Bumble to refresh their social channels with real, inspiring narratives.
