UNIVERSAL FEELINGS
BUMBLE PHOTOSHOOT
In 2023, with Bumble's license for existing assets expiring, we seized the opportunity to refresh the company's visual content. Teaming up with New York-based photographer Meghan Marin, we conducted a three-day shoot in LA, capturing hundreds of images and B-roll footage.
As the Creative Lead, I spearheaded the shoot concept, crafted photography guidelines, sourced the photographer, selected street cast talent and provided on-set direction, overseeing the selection process. Despite budget constraints, the successful shoot allowed us to fulfill a brief across 8 global markets, catering to various age demographics, all while securing a strict in perpetuity license. Here’s what we captured.
