FIND YOUR FLAVOUR
FRUITZ PHOTOSHOOT
In 2023, I spearheaded the art direction for a pivotal project following Bumble's acquisition of the Gen Z dating app Fruitz. The brand boasted a substantial following but lacking in creative assets, my role was to lead a photoshoot the resonated with their audience.
Collaborating with the skilled London-based photographer Lucia Garcia, we captured vibrant lifestyle and user profile imagery. The goal was to capture a library of authentic, diverse visuals that was honest with the Gen Z demographic. Shooting both digitally and on film in a house based Brixton, London, my responsibilities included the development of photography guidelines, casting selection, art direction, and final image selection. Check out a few selects below.
Role: Art Direction.
